Marketing & Business Analysis
In the current economic environment, utility revenues are critical to a community’s prosperity.
While municipalities find themselves with shrinking operating budgets, local governments need utility operations to be efficient, effective and competitive. This group of services help utility and administrative professionals market their electricity, natural gas, telecom, water and sewer services effectively.
We consult on ways to strengthen existing customer relationships, build new ones, craft pricing strategies and examine business processes. For example, our cost of service studies are extremely helpful in ensuring costs are allocated properly. With large retail chain accounts, we develop relationships with energy managers to provide a communication channel to them on behalf of our communities and from them to the local utility provider.
Communities have begun to think of themselves as brand marketers, marketers that must communicate their features, benefits and attributes to those who use their services.